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Rolf Dobelli has a weekly book show on Bloomberg Television Germany and on Neue Zürcher Zeitung, Switzerland's most reputable daily newspaper. He has been quoted in Wall Street Journal, Business 2.0, Financial Times, Harvard Management Update, WirtschaftsWoche, Facts, Cash, and many other U.S. and European business newspapers and magazines. He writes a weekly column on cognitive errors for Sonnntagszeitung of Tamedia and for Frankfurter Allgemeine Zeitung. He regularly reviews books for The Washington Post.

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In 2003, Diogenes Verlag published his first novel, Fünfunddreissig (literally, "Thirty-five"). It became a bestseller and was translated into several languages. His second novel, Und was machen Sie beruflich? ("What Do You Do for a Living?") was published in 2004, Himmelreich, in 2006, Wer bin ich? ("Who am I?"), Turbulenzen ("Turbulence?") in 2007 and Massimo Marini in 2010, all by Diogenes. His only non-fiction work is Die Kunst des klaren Denkens ("The Art of Clear Thinking"), published by Carl Hanser Verlag in 2011, which became an instant success and landed on Der Spiegel Bestseller list .

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Dobelli's specialty is the intersection between business and fiction. The major themes in his work include the search for meaning in the workplace, the meaning of success and the role of randomness in life. His fictional questionnaires and aphorisms on these topics have been reprinted in several newspapers and magazines. Critics and readers have praised him as "a new language in German fiction" Weltwoche and one of the few fiction writers who thoroughly understand the business world, from both an academic and practical point of view. The novel Himmelreich has been praised by several critics as a new Homo Faber (novel), and Dobelli is often compared to Max Frisch in terms of style.